The Not-So-Silent Killer of the Restaurant Business

Dangerous publicity may be good for a celeb, however not for a restaurant business.

Learn these feedback:

“Why do folks come right here?””The meals wasn’t something to write down home about”

“The meals sucks, and the staff are handled like crap”

Pray inform me, would you come right here in your date evening or would you go someplace else? I believe we each know the reply. As of this writing, you possibly can see these feedback online for a restaurant that pops up as #2 in Google for Buffalo, NY.

Or how about this restaurant in Manhattan Seashore, CA (got here up as #three in Google for me) 목포항구포차:

“Expertise, not so good. The wine was wonderful. The meals, not a lot. The sauce on the pasta was bland, & watered down. Canned sauce from the grocery would have had extra taste. Perhaps as a result of we got here early night and their sauce was not achieved but? Do not know. The scallops had been over-cooked however nonetheless good as they had been contemporary. Service was NOT top notch in any respect, not even 2nd class. That is the primary restaurant that was Zaggat rated that I discovered was not deserving. It was a waste of time & cash. Very disenchanted as this can be a very fairly setting.”

If a good friend from out of city was visiting, would you decide this restaurant?

This remark reveals up on high of all different evaluations and it has been there for over six months! Over all this time, this restaurant’s management may very well be taking a look at their gross sales reviews, questioning about their sluggish gross sales this summer time in comparison with final 12 months and blaming the financial system. The issue, as is often the case, is correct underneath their noses: It is their restaurant’s online status.

Discover right here that I’m not scraping the underside of the barrel. These are a number of the hottest eating places of their cities which were in business for a very long time.

Marketing a restaurant business was a comparatively easy factor: Create an advert, run it within the paper or give a bit of money to the Yellow Pages folks, and also you’re set. Even your greatest and worst failures did not often get recognized outdoors of a small circle of individuals.